In the ad break

Four thousand commercials

Between 1977 and 2017 John scored more than 4,000 television advertisements — the music you hummed without ever knowing whose it was.

The spots

On screen

Levi's · 2002 · Bartle Bogle Hegarty

“Odyssey”

Handel, Sarabande (HWV 425), arranged by John Altman

A man and a woman burst through wall after wall, then race up a forest of trees into the night sky. The director wanted Vivaldi; the agency held out for something grander, and John shaped Handel's stately sarabande into one of the most celebrated commercials of its decade.

Source: The Spectator, Richard Bratby

The game

Guess the ad

Listen with your eyes closed — the picture stays hidden. Which brand did this music sell?

For agencies and brands

Music for your next campaign

Forty years of writing to the second — original scores, arrangements and library tracks through De Wolfe and Audio Network.